Friday 11 January 2008

Launching the peoples car in India for Rs 1 lakh - a trigger for new thinking?

Today the 1 lakh (US$ 2,500) car was launched in India

Around the world the news was picked up.

But even if it is a small car, actually one of the better on the world market in terms of fuel consumption, it is a reminder of how sad the situation looks like, especially in the west. In Europe and US we are far from cars that fuel efficient. Still we can not live in a world where everyone drives around in this car, neither oil supplies not climate change allows it…

Maybe this very good car can help us to realize that we need to re-think urban planning and the way we travel/communicate?