Tuesday, 3 March 2009

The "Low carbon innovation movie" is here...

video

The movie is developed to support the thinking behind the Ashridge sustainability award. For me this competition was a follow-up process with HP where the focus has been low carbon innovation. I will upload the high-res version so it can be downloaded for use on any computer, but here at CeBIT the connection is not good enough for a 175 meg upload...

Thanks to Mattias, David and Lars at Projector for making this the first movie (that I know of) that captures the need to move from a product perspective to a service perspective and let a low carbon development drive innovation....