Monday 12 April 2010

Booz report: ICT for a Low-Carbon World Activism, Innovation, Cooperation

Nothing new in this report as far as I can see and unclear what the companies have done to qualify in the different categories.
But good that they include the 98%/Greening with IT aspect (helping customers to reduce emissions beyond ICT). For the sake of transparency it would be good to list what the companies have to qualify in the different categories.
Probably the people writing this were either told to focus on the "2%/Green IT" or they have little experience in this field (as so much details are given to the 2%/Green IT discussion, and so little to 98%/Greening with IT).
I hope this is not because I discussed the work with transformative ICT that I did with Booz with the IT people at WEF (that resulted in this report)
In the Booz report the 98%/Green with IT is called "Green Innovation - Business potential of environmental sustainability products beyond ICT".

Download the report (was published 24th of March) here