Thursday 13 May 2010

The short movie: "The 21st Century Office: A low carbon economy and transformative change"

The short movie is now linked to the apps for Android and iPhone as well on the 21st Century office web page.

Have a look at the movie here.

I will also upload high definition version when I can find a way to get a 500 meg file up in less than 3 hours (the time would take now).

The applications are doing really well and we are above 10 time the target already. Lot’s of lessons in crowdsourcing process and the final report/guide will be exciting to finalize.

Making the movie was a very interesting process. This is my second movie (first movie here) and I’m beginning to like the way it is possible to communicate a complex narrative. It is hard when you have a limited budget and have to cut some corners, but at least you end the process with enough ideas for a couple of more movies.

Of course the movie breaks a lot of rules in terms of how things “should be done”. But unless we try new things we will never deliver the changes that are needed. It is a balance between getting the message out to many, and telling the right message to those that really can use it. I rather have 10 people that can contribute to transformative change be inspired then 1 000 000 having a few laughs and then forgetting it. If the movie is watched by 10 000 people without any promotion I hope I have reached those ten.

The BP accident will hopefully result in a discussion about the underlying infrastructure and the need for transformative change. Hopefully this movie can help provide context for this discussion.

Hopefully the movie can also inspire more people to think and focus their energy on transformative changes. So many processes and organizations today have lost the passion and will to do something that they can be proud of. It is time to re-think the way we approach things and encourage those who want to do meaningful things.