Germany will lose its no. 1 position as the world’s export nation to China this year. 2008 is also the year when, for the first time in human history, more people will live in urban areas than rural. It is time for some re-thinking. At a conference in Berlin today arranged by BITKOM the theme was climate change and resource efficiency. Instead of the usual focus on their own products the focus (for most of the time) was new services. Germany could play an important role in the shift from a “problem” to an “opportunity” perspective when it comes to climate change and business. BITKOM could play a key role in this. I know I’m an optimist, but I think it would be easy to get things going in Germany.
Hopefully CEBIT could follow the example of BITKOM and also focus on the services that the ICT sector can provide (not only the products)… If all goes well I might be there virtually (as I will be in India at the time for CEBIT).
Still working on a pledge that I will ask conference organizers to sign in order for me to go there. The pledge would be to follow-up and measure concrete progress after events. I think events like this one by BITKOM in Berlin is ready for this...
